Communication · Fundraising · Leadership

Episode 48: Become a trustful nonprofit

There have been a few reports out over the past year that warn us that trust in institutions has decreased, including in nonprofits. One body of research that we will link in the show notes says that only 19% of people highly trust nonprofits. In this episode, Nancy and Sarah talk about what causes people to trust a nonprofit, how you know if people trust your nonprofit, and what you can do to increase trust.  Trust us, you’ll want to take a listen.

Question to reflect on before you listen:
What is a trustful nonprofit to you?

Discussion questions:

  1. What resonated with you about this conversation? What would you like to take back to your organization?
  2. What evidence do you see from your community that shows people trust you?
  3. What emotions do you feel when you think about the nonprofit sector not be trusted as much as we would like? How do those emotions contribute to our work to make the sector more trusted?
  4. What one step could you do to intentionally increase the trust that people feel related to your organization? 

Word of the week: Trust
How does trust show up in your organization? What does “trust” mean to you? 

Philanthropy New Digest article
Independent Sector “Trust in Civil Society” report 


NONPROFIT RADIO SHOW LIVE!  – May 6, 2022 at 10:00am

Our next Nonprofit Radio Show LIVE event will be during the Central Washington Conference for the Greater Good, happening between April and June 2022. Join us on May 6 from 10:00-11:00am Pacific as we talk about what is most on your mind. Register for the Conference here

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