Fundraising · Strategy

Episode 47: Understand your donors’ why

Your donors give for a reason. Do you know what it is? In this episode, Sarah and Nancy explore four common reasons why donors give. They give advice on which of these groups of donors you should spend more of your time with and why. If you don’t know why your donors give, listen for some ways that will help you find out. Your mission matters, and money is the fuel for you to deliver that mission. Take 20 minutes to reflect on your fundraising practice so you build your movement for the next year. 

Question to reflect on before you listen:
Think about a specific donor. Why do they give? How do you know that? 

Discussion questions:

  1. What resonated with you about this conversation? What would you like to take back to your organization?
  2. We talk about four common reasons why people donate. What were they? How would you sort your most recent donors into these four groups?
  3. What strategy could you use to know why your donors give?
  4. How could you engage your board and/or staff to expand the team identifying why people give?

Word of the week: Why
Nancy and Sarah talked about “why” in terms of curiosity and what is core. What does “why” mean to you when it comes to fundraising? 


NONPROFIT RADIO SHOW LIVE!  – May 6, 2022 at 10:00am

Our next Nonprofit Radio Show LIVE event will be during the Central Washington Conference for the Greater Good, happening between April and June 2022. Join us on May 6 from 10:00-11:00am Pacific as we talk about what is most on your mind. Register for the Conference here

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