Your donors give for a reason. Do you know what it is? In this episode, Sarah and Nancy explore four common reasons why donors give. They give advice on which of these groups of donors you should spend more of your time with and why. If you don't know why your donors give, listen for some ways that will help you find out. Your mission matters, and money is the fuel for you to deliver that mission. Take 20 minutes to reflect on your fundraising practice so you build your movement for the next year.