People · Reflection

Episode 59: End-of-year fundraising: Four strategies to meet your goals

It is mid-November, and you have six weeks to meet your organization’s annual fundraising goals. What are your options? In this episode, Nancy and Sarah talk through four end-of-year fundraising strategies for folks who may be falling short on their fundraising goal. As the year’s clock counts down, there’s still time to be strategic and find ways to invite your donors or potential donors to be a part of the important work you do. 

Question to reflect on before you listen:
How is your organization doing in terms of meeting your fundraising goals? 

Discussion questions:

  1. What resonated with you about this conversation? What would you like to take back to your organization?
  2. Which of the four strategies would be possible for you to take on? 
  • Reach out to people who give in December
  • Identify your “last year not this year” donors. Identify your “skips,” the people who gave regular then missed a year, perhaps because of COVID or the economy.
  • Find a challenge.
  • Make gift giving easy.

3. What are your next steps?

Word of the week: Invite
How does the word “invite” differ from “ask” when we think about donors? What words would convey an invitation to your donors to give? 

What do you think?