Grassroots donations may feel small, but their impact is anything but. In this episode, Nancy and Sarah reflect on a recent article about the decline in everyday giving and why small nonprofits should pay attention. From monthly giving to radical transparency, they explore practical ways organizations can rebuild trust, strengthen community connection, and create fundraising strategies that invite more people into the mission. If fundraising has started to feel like it’s only for major donors, this conversation offers a different path forward.
Question to consider before listening:
What would change for your organization if more people felt like they belonged in your mission — even through a small gift?
Questions to consider:
- How can you be more transparent with your donors?
- What would it look like to lead with monthly giving?
Word of the Week: Grassroots
What does grassroots fundraising mean to you?
Article by Stanford Social Innovation Review: “Beyond the Mega-Gift“