Manipulation or influence? It’s a question that stops many nonprofit leaders from using some of the tools of marketing and persuasion. In this episode, Nancy and Sarah unpack why the fear of being manipulative holds us back, and how we can reframe influence as an ethical, mission-driven tool. They explore how strategies like storytelling, priming, and social proof aren’t tricks—they’re proven ways to help people care, give, and take action.
Listen in as they unpack the difference between persuasion and manipulation, and share how using influence thoughtfully can help you lead with confidence, integrity, and purpose.
Question to consider before listening:
Have you ever stopped yourself from making an ask or sharing a story because you didn’t want to come across as manipulative?
Questions to consider:
- How do you currently decide whether a communication strategy–like storytelling or priming–is ethical to use in your work?
- When have you seen a persuasive message that felt honest and aligned with purpose? When have you seen one that crossed the line?
- What is one tool of ethical influence (e.g., priming, storytelling, social proof) that you want to experiment with in the next month?
Word of the Week: Manipulate
Manipulate once meant simply “to handle skillfully,” but over time, especially in politics and finance, it gained a negative meaning of secret control for personal gain. That shadow remains, even when actions are just thoughtful persuasion. In nonprofits, skillful guidance with care and integrity isn’t manipulation—it’s ethical influence. Manipulation only crosses the line when it’s deceptive or self-serving. Leading with purpose and persuasion, while staying true to your values, is real leadership.