We know that a personal email or letter is more likely to be read and acted upon. But how do we personalize communication when there is so much to do! In this episode, Nancy and Sarah explore the power of personalization for your fundraising and outreach efforts. They give you three practical tips on how to personalize your communication. Sarah shares a strategy to make personalization efficient and meaningful. You’ll even have an opportunity to practice using this episode of the Nonprofit Radio Show! Take a listen to find out how you can show people you see them.
Question to reflect on before you listen:
How do you personalize communication with people in your community now?
- What resonated with you about this conversation? What would you like to take back to your organization?
- We invited you to share a Nonprofit Radio Show episode with two people in your community. Who did you share an episode with? Which tip did you practice when you did?
Word of the week: Personalization
What does the word “personalization” mean to you? When have you experienced personalized communication? What did that experience do for you?