How to Write an Annual Appeal Letter

It is that time of year– the time when so many nonprofit Executive Directors are sitting down to write their end-of-year annual appeal letter. In this episode, Nancy and Sarah define the role of the annual appeal and talk about how to write a letter that someone would read and then act on with a donation. By the end of the episode, you’ll be able to tap into practical ways to get beyond writer’s block and into an invigorating process that inspires your fellow movement builders. 

Question to reflect on before you listen:
What is your process for writing a compelling letter to your donors?

  1. What resonated with you about this conversation? What would you like to take back to your organization?
  2. Who might you write your letter to? What do you want this person to know about where your mission has been and where it is going?
  3. What is your follow up plan?

Word of the week: Appeal

How does thinking about the “appeal” in terms of something that is pleasing or interesting help you to think about your letter writing?

What do you think?