Your website is the front door to your organization. Is it inviting people into your movement? In this episode, Nancy and Sarah welcome special guest Margaret “Meps” Schulte of 3 Choices Creative Communications to talk about what you need to know about nonprofit websites. Meps talks us through four main points and gives us ideas on how small nonprofits can manage it all.
Question to reflect on before you listen:
Why do people most often come to your website? What are they looking for?
Discussion questions:
- What resonated with you about this conversation? What would you like to take back to your organization?
- Who uses your website? If you were to create a persona of the typical person who comes to your website for information, who would that person be?
- We talked about how to manage the work involved with keeping a website fresh. What strategy would work for your organization?
- Our word of the week is “web.” What does that word mean to you as you think about your website strategy?