We’ve been hearing from nonprofit colleagues that they feel like their donors have gone into hibernation. In this episode, Nancy and Sarah share six steps on how to bring spring into your fundraising program and reconnect with past donors. They talk about how reconnecting with your donors can be a great way to learn about the motivations of your donors and what excites them about your mission.
Question to reflect on before you listen:
What changes have you noticed within your donor community?
What steps have you tried to reconnect with past donors who have lapsed in recent years?
- What resonated with you about this conversation? What would you like to take back to your organization?
- We broke down the process of reconnecting with donors into six steps: identification, strategy, assessing capacity, creating questions, building an outreach system, and integrating information. Which of these steps is hardest? How might you work with others within your organization to tackle that step?
Word of the week: Reconnect
What comes to mind when you think about the word “reconnect”?